Website security is the key component for the prosperity of an e-commerce company. When shopping online, buyers will inevitably need to share personal data with companies. For this reason, online shoppers are looking for companies that they can trust. They expect that the company will keep their data secure and use it only for the purposes initially defined. It’s only fair, right?
GDPR gives people power over their personal data. That’s a massive jump into the new more user-oriented and personalized experience for each individual.
If your website records personal data, you must be ready to provide customers who ask for access to their personal data with a response within a month. It is also required to be transparent about many new aspects of your company.
- You must notify visitors about how you collect the data.
- It is necessary to provide a description of what you do with it.
- Inform visitors how you process information about them.
- Access to any data a company holds on individuals.
- Right to know why that data is stored and processed.
- Right to know how long it’s stored.
- Right to know who has access to it.
- Right to get direct access to review the stored data.
- Right to ask for data correction if it is incorrect or incomplete.
- Right to be forgotten.
The new reformation was developed with end users in mind. The EU grants people more rights concerning their personal data. By implementing a new data protection legislation, the EU intends to improve trust and confidence in the emerging digital economy, giving companies a new clearer environment.
Pre-ticket boxes and opt-outs are no longer useful. Now, you must make your website visitors more educated. Consent is active, affirmative action by the visitor. Passive acceptance is considered a GDPR violation. You must keep a report of how and when an individual gave consent. Any person may withdraw their consent anytime. Seems like a nightmare especially for an e-commerce store with thousands of daily visitors, doesn’t it?
